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Tugba Orten Tugrul 《The Service Industries Journal》2018,38(3-4):149-163
It is salient to investigate how to increase persuasiveness of donation campaign messages communicated on social media. The purpose of this paper is to propose that a construal fit between different message frames (loss/gain framing and desirability/feasibility framing) and donation temporal proximity enhances the persuasiveness of charity donation messages. A convenience sample of 120 adults in Izmir voluntarily participated in this study and participants were randomly assigned to one of four experimental conditions. This research shows that gain-framed donation-promoting messages paired with desirability-framed messages are more effective on distant-future donation intentions, whereas loss-framed messages paired with feasibility-framed messages are more effective on near-future donation intentions. The findings of this paper are to figure out ways to enable marketers to develop effective Corporate Social Responsibility strategies for telecommunication service companies to encourage consumers’ charitable donations in a social media context. 相似文献
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Tugrul Gurgur 《Economics of Governance》2016,17(4):397-424
We developed a simple model on publicly provided private goods, such as health or education that highlights a vicious cycle faced by many developing countries. When public services are not of high quality due to mismanagement or corruption, the wealthy may switch to private alternatives. Their exit weakens the influence of citizen voice over politicians, since that leaves the poor as the only constituent with a stake in good governance. As the civic control over local governments weakens, government’s concern for social welfare declines even further, leading to more corruption and more corrosion in the quality of public services. Our model shows that establishing institutions (such as local taxation) that spread the costs and benefits of governance across the whole society is crucial for the success of local governments. Empirical results from the Philippines support this hypothesis. 相似文献
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Janet Marta Anusorn Singhapakdi Dong-Jin Lee Sebnem Burnaz Y. Ilker Topcu M. G. Serap Atakan Tugrul Ozkaracalar 《Journal of Business Ethics》2012,106(2):229-241
The goals of this study are to test a pattern of ethical decision making that predicts ethical intentions of individuals within
corporations based primarily on the ethical values embedded in corporate culture, and to see whether that model is generally
stable across countries. The survey instrument used scales to measure the effects of corporate ethical values, idealism, and
relativism on ethical intentions of Turkish, Thai, and American businesspeople. The samples include practitioner members of
the American Marketing Association in the U.S., and full-time businesspeople enrolled in executive MBA programs in Thailand
and Turkey. The study is positioned within a fairly new stream that assesses patterns across countries, rather than differences
between them, in a way that might be called “culture free.” The results show a generally positive influence between cultural
ethical values and ethical intentions. The results also indicate that the positive effect of corporate ethical values on ethical
intentions is greater for managers with low idealism and high relativism. We also discuss the implications of our results
for managers of international businesses. 相似文献
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Edmund M. Tavernier Tugrul T. Temel Donn A. Derr 《Review of urban and regional development studies : RURDS : journal of the Applied Regional Conference》1997,9(2):159-169
Farm tenure places important production decisions in the hands of farm operators, who may not be the most efficient decisionmakers. This study estimates a Cobb-Douglas production function to examine the effect of the structure of farm tenure categories on agricultural production in the northeast region of the US. The analysis indicates that a 10 percent increase in full-owner and part-owner operations decreases and increases output by 2 percent and 3 percent, respectively; tenant operations also increase agricultural output by 1.8 percent to 2.5 percent. The results suggest that the relationship between tenure structure and agricultural production may hold long-term implications for agricultural production. 相似文献
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This paper explores technology foresight activities in the BRIC countries. The article starts from recent trends in foresight research, including the generation models, methodologies, connections with innovation, and influence of globalization. The case analysis section will focus on the development of technology foresight activities in BRICs. Some common technology foresight issues and characteristics are identified and summarized for the BRICs and other emerging countries. 相似文献
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Wenyao Zhang Tugrul Daim Qingpu Zhang 《Technology Analysis & Strategic Management》2018,30(7):765-777
This paper uses an in-depth case study approach to compare and analyze e-business microcredit firms and traditional bank business models in China, employing a business model template redefined as an analytical tool. The results suggest that the EMF business model has typical disruptive innovation characteristics, shedding new light on the definition and criteria of disruptive business model innovation as little research has done on its systematic analysis. This study also presents a holistic conceptual framework for four triggers constituting their business model difference, inclusive of non-mainstream customer positioning, inclusive platform-based infrastructure, platform-based leveraged capability, and user experience-centered value proposition. 相似文献